Hayleys Mobility Limited has made automotive history by launching South Asia's largest OMODA & JAECOO (OJ) flagship showroom in Colombo, marking a pivotal moment in Sri Lanka's transition toward sustainable mobility solutions. The state-of-the-art facility, located at No. 127/1, Sir James Pieris Mawatha, Colombo 2, represents a significant investment in the country's growing electric vehicle infrastructure.
Revolutionary Showroom Design and Experience
The new flagship showroom spans an impressive area, featuring cutting-edge design elements that reflect the premium positioning of both OMODA and JAECOO brands. The facility showcases advanced display technologies, interactive customer experience zones, and comprehensive service capabilities under one roof. Visitors can explore the complete range of new-energy vehicles through immersive displays that highlight the innovative features and sustainable technologies integrated into each model.
The showroom's architectural design emphasizes sustainability and modernity, incorporating energy-efficient lighting systems, eco-friendly materials, and smart building technologies. This approach aligns perfectly with the brands' commitment to environmental responsibility and positions the facility as a beacon of sustainable business practices in Sri Lanka's automotive sector.
OMODA & JAECOO Brand Portfolio
OMODA focuses on delivering stylish, technology-driven vehicles that appeal to urban professionals and younger demographics seeking modern mobility solutions. The brand emphasizes connectivity, smart features, and contemporary design language that resonates with Sri Lanka's evolving automotive preferences.
JAECOO complements this offering by targeting adventure-seeking customers who require robust, capable vehicles without compromising on environmental consciousness. The brand combines rugged performance with new-energy technologies, creating vehicles suitable for Sri Lanka's diverse terrain while maintaining ecological responsibility.
Strategic Market Positioning
Hayleys Mobility's investment in this flagship facility demonstrates confidence in Sri Lanka's electric vehicle market potential. The company recognizes the growing consumer awareness about environmental sustainability and the government's initiatives to promote cleaner transportation alternatives. This showroom serves as a crucial touchpoint for educating consumers about new-energy vehicle benefits and addressing common concerns about electric vehicle adoption.
The premium positioning strategy targets affluent consumers who prioritize quality, technology, and environmental responsibility. By offering comprehensive after-sales support, charging solutions, and maintenance services, Hayleys Mobility aims to eliminate barriers that traditionally hindered electric vehicle adoption in Sri Lanka.
Economic Impact and Job Creation
The showroom's establishment creates numerous employment opportunities across various skill levels, from sales consultants and technical specialists to service technicians and administrative staff. This investment contributes to Sri Lanka's economic recovery by generating direct and indirect employment while building local expertise in new-energy vehicle technologies.
The facility also supports the development of a broader ecosystem around electric vehicles, including charging infrastructure, specialized maintenance services, and component supply chains. These developments position Sri Lanka as a regional hub for sustainable mobility solutions, potentially attracting additional international automotive investments.
Technology Integration and Customer Service
The showroom incorporates advanced digital technologies to enhance customer experience, including virtual reality demonstrations, augmented reality features for vehicle customization, and comprehensive digital information systems. Customers can access detailed technical specifications, compare models, and even simulate driving experiences before making purchase decisions.
Professional staff receive specialized training on new-energy vehicle technologies, enabling them to provide expert guidance on vehicle selection, charging requirements, and maintenance schedules. This knowledge transfer ensures customers receive comprehensive support throughout their ownership journey.
Sustainability and Environmental Benefits
The launch aligns with Sri Lanka's national sustainability goals and international climate commitments. By promoting new-energy vehicles, Hayleys Mobility contributes to reducing carbon emissions, improving air quality, and decreasing dependence on imported fossil fuels. These environmental benefits support the country's broader economic objectives while addressing growing concerns about urban pollution.
The showroom itself demonstrates environmental responsibility through solar power integration, rainwater harvesting systems, and waste management protocols that minimize ecological impact. These features serve as practical examples of how businesses can operate sustainably while maintaining commercial viability.
Future Expansion Plans
This flagship showroom represents the first phase of Hayleys Mobility's expansion strategy for OMODA & JAECOO brands across Sri Lanka. The company plans to establish additional service centers and smaller showrooms in key cities, creating a comprehensive network that supports nationwide electric vehicle adoption.
The success of this Colombo facility will inform future expansion decisions and potentially influence other automotive companies to invest in similar sustainable mobility initiatives. This pioneering approach positions Hayleys Mobility as a market leader in Sri Lanka's automotive transformation, setting new standards for customer experience and environmental responsibility in the region's automotive retail sector.