Global product engineering company 99x has officially launched its AI-Hub, a cutting-edge observability platform designed to deliver greater transparency and visibility into AI-assisted workflows and performance metrics. The launch marks a significant milestone for the Norway-headquartered firm, signaling its continued commitment to advancing artificial intelligence capabilities for product engineering teams worldwide. The event also doubled as a celebration of another major achievement, as 99x's proprietary platform, xians.ai, was recognized as Sri Lanka's Best Agentic AI Solution at the prestigious National AI Awards.
What Is the 99x AI-Hub?
The AI-Hub is an observability platform purpose-built to address one of the most pressing challenges in modern software development — understanding what is actually happening inside AI-assisted workflows. As engineering teams increasingly rely on AI tools to accelerate development cycles, code reviews, and product delivery, the need for real-time insight into how these tools perform has never been greater.
The platform offers engineering leaders, product managers, and development teams a centralized view of AI-assisted activities, enabling them to monitor performance metrics, identify bottlenecks, and make data-driven decisions about how AI is being utilized across their workflows. Rather than treating AI as a black box, 99x's AI-Hub brings a level of transparency that empowers teams to optimize their processes with confidence and precision.
By providing this kind of observability, AI-Hub bridges the gap between adopting AI tools and truly understanding their impact. Teams can now measure not just speed and output, but the quality and consistency of AI-assisted contributions throughout the product development lifecycle.
Why Observability Matters in AI-Assisted Development
The launch of AI-Hub comes at a time when businesses across industries are racing to integrate artificial intelligence into their core operations. However, adoption alone is not enough. Without proper observability, organizations risk deploying AI tools that operate without accountability or measurable outcomes, making it difficult to justify investments or course-correct when issues arise.
Observability in AI workflows functions similarly to monitoring systems in traditional software engineering — it provides a window into the internal state of a system based on its outputs. For AI-assisted development specifically, this means tracking how AI suggestions are being used, how often they are accepted or modified, and what downstream effects they have on product quality and delivery timelines.
99x's AI-Hub addresses this gap directly, giving organizations the tools they need to not only adopt AI but to govern it responsibly. This is particularly relevant as regulatory conversations around AI transparency and accountability continue to grow globally, making platforms like AI-Hub increasingly essential for forward-thinking technology companies.
xians.ai Recognized as Sri Lanka's Best Agentic AI Solution
Adding further momentum to the launch event, 99x also celebrated a landmark recognition for its xians.ai platform. The solution was awarded Sri Lanka's Best Agentic AI Solution at the National AI Awards, a prestigious honor that underscores the company's leadership in building advanced, agent-driven AI systems.
Agentic AI refers to AI systems that can autonomously plan, reason, and execute tasks with minimal human intervention. These systems go beyond simple automation by adapting to changing contexts and making intelligent decisions in real time. The recognition of xians.ai in this category highlights 99x's technical depth and its ability to deliver sophisticated AI solutions that operate at the frontier of what modern artificial intelligence can achieve.
The National AI Awards serve as a benchmark for innovation and excellence in the AI space within Sri Lanka, and earning the top position in the Agentic AI category positions 99x as a key driver of the country's growing technology ecosystem. This recognition also reinforces the global relevance of solutions being built out of Sri Lanka, a market that has rapidly emerged as a hub for high-quality software engineering talent.
99x's Broader Vision for AI in Product Engineering
The dual announcement reflects a broader strategic vision that 99x has been building toward — one where AI is not just a tool layered on top of existing processes, but a deeply integrated, measurable, and continuously improving component of how software products are engineered and delivered.
During the launch event, the 99x leadership team also shared updates on the company's ongoing initiatives and roadmap, reinforcing its position as a thought leader in AI-powered product engineering. The company's approach emphasizes responsible AI adoption, where visibility, accountability, and continuous learning are built into the foundation of every AI-assisted workflow.
As organizations worldwide grapple with how to scale AI adoption without losing oversight, 99x's AI-Hub offers a timely and practical solution. Combined with the award-winning capabilities of xians.ai, the company is well-positioned to help engineering teams navigate the next chapter of AI-driven development with clarity and confidence.
With the launch of AI-Hub and the recognition of xians.ai, 99x continues to set the pace for what responsible, high-performance AI integration looks like in the product engineering space — and the industry is taking notice.